That’s one of the software’s coolest features, actually. For example, you can search the company’s entire stash of up-to-date offering messages to see if there’s a sale somewhere on whatever it In both cases, PeeqPeeq makes the job easier and more attractive. Men tend to check them, if at all, only when they’reĪlready on the way to the store to buy something, wondering if there’s a discount. Women, he says, tend to look at this kind of e-mail as entertainment, during “I’m bored” moments: standing in line, waiting for an appointment. Lee Ott, the company’s founder, has done a lot of research. It’s an app that elevates junk mail?Īnd yes, there’s a difference between the way men and woman think about promotional shopping e-mail. Now, particularly if you’re a guy, you might be aghast at the whole concept. So within the app, you can also summon mini-catalogs of e-mailed offers you haven’t subscribed to, in categories like Post Labor Day (sales), Clothing, Deals, Electronics & Gadgets, Sports and so on. Or send it on to friends by e-mail or text message.īehind the scenes, the company (called RokketLaunch) has subscribed to every such promotional mailing under the sun. You flip through them as you would the pages of an actual catalog, tapping one to enlarge it if it piques your interest. Each message becomes an attractivelyĭesigned, uniform “page,” six of them per iPad screen. What the app does is convert the contents of that folder - all of the promotional e-mail - into a lovely, full-screen catalog. Bean, Groupon, Think Geek, Gap, Macy’s, Zappos, REI and so on.īut that’s behind the scenes. Stuff you’ve actually signed up for: clothing stores, airlines, department stores. Not general spam - no herbal Viagra or Nigerian millionaires - but marketing It analyzes your mail, on a quest to identify promotional shopping messages. Not Hotmail, not Exchange, not POP accounts.Īnd what it does is extremely clever. It works only with big-name IMAP-style e-mail accounts like Gmail, Yahoo Mail and AOL. A new, free app for iPad and iPhone, bizarrely called PeeqPeeq, Maybe, instead of killing it off, the world should be working on making it more useful. But otherwise, e-mail is a pretty great medium. The roar of junk mail to a minimum (I use a program called SpamSieve, and I never, ever enter my primary e-mail address into a form on the Web). It’s a to-do list, Rolodex and record of past projects. It’s correspondence, collaboration, ideas, news, warnings and congratulations. Entire careers have been launched around the premise of getting your in-box to zero. It eats up too much time, it’s used improperly, it’s filled up with junk.
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